How to buy a Hat

come on in!
Or Schedule an appointment

Stylized logo with interwoven letters A and L in dark red.
Sessions typically take between 30 and 60 minutes and are more fun with friends
Stylized logo with interwoven letters A and L in dark red.
Shapers can work on two hats at the same time
Stylized logo with interwoven letters A and L in dark red.
Wool Blanks start at $225
Beaver Blanks start at $525
Stylized logo with interwoven letters A and L in dark red.
We do our best to accommodate walk-ins
But we'll both have a better time if you make an appointment

What to Know before showing up:

Decorative

features a
proprietary

‍6+1/2 step process to take you from

‍un-hatted

to

‍Handsomley hatted

hat store hours
10am - 8pm
tue - sun

Black and white illustration of a hat labeled with its parts: crown, crease, pench/dents, roll/edge, brim, and front dip, alongside text saying a hat is finished when worn, not shaped.
Modern bar interior featuring a row of five black bar stools with red cushions along a dark counter, wooden floors, exposed ceiling ducts, and a wall displaying various hats hung with ropes and labeled underneath.
Bar interior with dark countertop and red cushioned chairs, shelves behind hold various liquor bottles and rows of hats mounted on the wall, including cowboy-style hats, under exposed wooden ceiling beams.
Interior wall of a dimly lit bar or restaurant featuring a mounted black bull head with long curved horns above a wooden bench and two small round tables with dark velvet stools and candle holders.
Wooden display shelves and drawers in a retail store holding various hats on top and organized rolls of ribbons and fabric swatches inside open drawers.
A stylish bar interior with three dark stools with red cushions in the foreground, a counter with glassware, plates, and oranges, and shelves in the background displaying a collection of hats and bottles of liquor under two screens showing the text 'American Lore'.
Interior wall display of seven beige felt hats shaped with different crown styles labeled Brick, Tear Drop, Circle, Open, Cattleman, Heart, and Gus, hanging on ropes above a wooden countertop with stainless steel drawers, a press machine, and a cash register.
Text phrase 'the CUSTOM PROCESS' in black uppercase and italic lowercase letters on a black irregular horizontal brushstroke background.

step 01

MAterial

Every hat starts with the felt. Some fibers are built for everyday miles, others for long roads and fine wear. This choice sets the tone for everything that follows.

Three headings in a row: 100% Wool labeled 'The Everyday Classic' with subtext 'Fedora or Cattleman', Rabbit-Beaver Blends labeled 'The Premium Performer', and Straw labeled 'The Summer Staple'.

step 02

color

Color carries attitude. From sun-faded neutrals to deeper, dressier tones, it's often the first place personality shows up.

Text listing 100% wool hat colors: Fedoras available in Black, Silverbelly, Mushroom, Navy, Maroon, and Brown; Cattleman hats available in Black and Silverbelly.Text listing Rabbit-Beaver blends with options to select from: Black, Buckskin, Whiskey, Ash, and Slate.

step 03

size

Fit comes before form. The right size settles in, holds steady, and feels natural from the first wear.

Size chart for hats showing sizes small, medium, large, x-large, and xx-large with corresponding hat numbers and measurements in inches. Small: 6 1/2 to 6 3/4 (20 1/2 to 21 1/8 inches). Medium: 6 7/8 to 7 1/8 (21 1/2 to 22 1/4 inches). Large: 7 1/4 to 7 5/8 (22 5/8 to 23 inches). X-Large: 7 1/2 to 7 5/8 (23 1/2 to 23 5/8 inches). XX-Large: 7 3/4 to 8 (24 1/4 to 25 inches).

step 04

crown-shape

The crown gives a hat its voice. Subtle or borld, clean or broken in, this is where structrure meets excpressios.

Grid of 16 hand-drawn cowboy hats, each paired with a circular design representing crown styles, labeled: Open, Low Cattleman, Cattleman, Wide Cattleman, Ranch, Luke, Gus, Brick, Squaretop, Telescope, Diamond Top, Puncher, Gambler, Clint, Association, Coffin, Puncher Hearts, Heart Top.

step 05

Brim-shape

The brim does the talking. Wide or tight, flat or curled, it tells the story of where the hat's been and where it's headed.

Line drawings of twelve different hat brim styles arranged in two rows, each with a labeled name underneath: Flat, Low, George, Half Taco, Relaxed Taco, Taco, Buckaroo, Retro, Rolled, Come + Go, and Pencil Roll.

step 05+1/2

Brim-front

The front frames the face and sets the tone. A small change here can take a hat from bold to easy, sharp to laid back

Five black outline drawings of cowboy hat brims labeled from left to right as Pointed, Round, Square, Wide, and Extra Wide.

step 06

flair

The final tourches. Hatbands, feathers, and details are added sparingly, enough to say something but never enough to shout.

Illustration of a frosty beer mug filled with dark beer and topped with foam, alongside text reading: Purveyors of the very finest, a quote about a hatband being a place to tuck a match, feather, or reminder, and 'Time for a frosty beer.'
Schedule an Apointment

hat store hours
10am - 8pm
tue - sun

Decorative

Phone

(720) 425 - 5250
Decorative

Door

3965 Tennyson St, Denver, CO 80212

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