A hat remembers how it's laid down. Keep it in a cool, dry place and never leave it flat or brim-side down. Rest it upside down on its crown, on a proper stand, or - best of all - in a well-made hat box, where light and dust do the least harm. A good box doesn't just store· a hat. It keeps it ready for the next long ride.
A little dust won't hurt it but water will. If your hat gets wet, let it airdry naturally. No heaters, no hair dryers, no shortcuts. Good felt prefers patience.
Always lift your hat by the crown, not the brim. The brim is shaped with intention, too much handling will soften what was meant to last.
Dust happens. Use a soft-bristled hat brush to keep the felt smooth and free of lint. Light bristles for light felts, dark bristles for dark. Brush gently in small, circular motions and let the felt do the rest.
When a hat needs a little encouragement, light steam will do. Ease the felt back into form slowly and carefully, never over-saturate, never over heat. A good shape comes back willingly when treated right.
